Free “How to Start a Business You Love AND that Loves You Back” book
“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”
But, does love-based copy actually work?
Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?
My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.
My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.
If you’d like to learn more about love-based copy and why it works, this post is a good place to start.
If you want to jump in and get your copy written, go here.
“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”
- While I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele's Loved-Based Copywriting System gives me that expertise, in an easy to understand and implement format. I'm constantly referring my clients to Michele's Love-Based copywriting books and school because I know from personally experience and stellar results how effective her system is. If your copywriting isn´t getting the results you want, then you need Loved-Based Copy.Alicia ForestThe Business Shifter™AliciaForest.comMichele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.Mastin KippBest-selling author, speaker and life interventionistMastinKipp.comAs a marketing expert myself, Michele PW are her team are the only choice when it comes to my program/product launches. She has and eagle eye for the perfect way to position your gift so people will take action. I have made over 6-figures from launches dependent upon strategy she helped me create and copy that brought it to life. The investment in Michele PW and her team is worth every penny and 1000s more!Lisa CherneyPresident & CEOwww.ConsciousMarketing.comOne of my biggest business-building goals for 2012 was to double my list. I´ve been in business for 11 years, so that was a pretty lofty goal… and I didn´t really know how I´d get there. Well, I made it (with a month to spare) and Michele´s training on crafting high–converting opt in pages was a huge part of that. Her course showed me exactly how to write and lay out an opt–in page for maximum impact and helped me capture all the visitors who were coming to my page. If you want to dig in and really find out what works for these pages, Michele will show you all the steps!Erin FerreeBrand Designerwww.BrandStyleDesign.comYou've really been an answered prayer and made it so easy for me to focus on the sales end. With your help, we had a fabulous launch for my very first done-WITH-you PR program. Thank you!Jackie KoteiMarketing CoachJackieKotei.comAs an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2–day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!Melanie Benson StrickMichele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.Brian TracyChief Executive Officerwww.BrianTracy.comWorking with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.Ali BrownFounder of Alexandria Brown Internationalwww.AlexandriaBrown.com
“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”